Longboard.
Longboard is a beach, beer and surf themed restaurant located on The Strand, Townsville. Taking inspiration from their famous Longboard Tequila, the brand icon represents the blue agave plant, a key ingredient in the making of tequila. The representation of the agave in the branding is balanced with a typeface that is timeless.
The colour palette is inspired by the beautiful view of Magnetic Island and the ocean. The modern colours represent the fun, energetic and beachy brand personality that has been 10 years in the making.